diumenge, 10 de novembre del 2013

Abercrombie & Fitch targets plus- size shoppers

Abercrombie will sell clothing in plus sizes,Now they have a lot of projects in mind, one can be that's an incredible new because they always had said that they are "exclusionary". Selling plus sizes thay want to attract new shoppers. Mike Jeffries said "In every school there are the cool and popular kids, and then there are the not-so-cool kids, candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don't belong [in our clothes], and they can't belong. Are we exclusionary? Absolutely." Now they have a lot of projects in mind, one can be open a shoe category. This year they have lost a 30% of their value.


A new from Vogue http://www.vogue.co.uk/

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